Allow your complaint or compliment to be widely visible to other customers and remember it all helps to make a right decision on whom to choose to deal with.
Add your customer reports on public transport.
Always check rating of the company and read carefully all cases, either succesfully closed or those which are unsuccesful.
Find more about a company you are planing to buy from or use for services and spend some moments on reading before making up your mind.
Help up fight dishonesty and lack of customer service by posting your opinion about suppliers, service providers and companies.
Point out difficulties you might have experienced while using online services like internet shops, nuisance emails, spamming websites, malicious software.
Share your opinions about so-called 'fair use policy' used by internet providers. Make a comments on what concerns you with regards to it.
Post a complaint or write a compliment about anything what happened to you while dealing with any company in the world.
Starting the process by submitting your rating or review you do not only show what the weak points of dealing with the reviewed company or supplier are but you also give a chance to solve the case and reach a satisfactionary solution. It is in a reviewed company interest to respond and deal with your case efficiently as the score rating may be raised or lowered at the end of this process.
Customer complaints are a powerful tool and ususally result in a response. This can only work miracles if used by the customer service managers in order to improve the services provided.