By writing your review you not only try to stop mistakes and bad attitude towards customers but also you raise your voice on the future of reviewed company.
If you an ebay user and want to let others know what happened to any transaction of yours post your extensive story with all details of the transaction. Eliminate untrustworthy ebay merchants by stating your point.
Allow your complaint or compliment to be widely visible to other customers and remember it all helps to make a right decision on whom to choose to deal with.
Do post a positive review when you want to thank for a service or good customer service and dispute it if you think otherwise.
Point out difficulties you might have experienced while using online services like internet shops, nuisance emails, spamming websites, malicious software.
Share your customer reviews with others to promote good and reliable companies and discard those who should not be on the market.
Writing a compliment or positive review can also promote companies which are taking care of their customers in an extraordinary way or simply when there is always someone to talk to, who is able to deal with your enquiry in a very professional manner.
Always check rating of the company and read carefully all cases, either succesfully closed or those which are unsuccesful.
Customer complaints are a powerful tool and ususally result in a response. This can only work miracles if used by the customer service managers in order to improve the services provided.
Help up fight dishonesty and lack of customer service by posting your opinion about suppliers, service providers and companies.